Your thirst for life demands a beer that can quench it. With the artistry of our brewing, we've created in every bottle - as well as on every bottle, 6-pack, and 12-pack - an adventure worth sharing with friends.
Last April, we introduced a great new look and new attitude for our family of beers. The refreshed design captures the energy, activity and adventure that surrounds the communities that we brew and serve our award winning beers. With 25 years of brewing under our belts, this new step builds upon our rich heritage while also capturing the active and dynamic urban environments where we brew our variety of year round, seasonal, and specialty beers.
Along with the new look, we introduced new names for two of our best selling beers. Pyramid Hefeweizen is now Pyramid Haywire Hefeweizen, and Pyramid Apricot Ale becomes Pyramid Audacious Apricot Ale. The new names build upon the refreshingly unfiltered character of favorite wheat beers, while the same award winning brews remain. Same great beers new names.
The new packaging can now be seen on all our year-round and seasonal beers. Read the official press release.
Life is what you pour into it.