PYRAMID’S DREAM RIDE PROMOTION PEDDLES ACROSS THE COUNTRY
SEATTLE, WA – June 28, 2010 – Pyramid Breweries – makers of the standard by which all other wheat beers are judged, Haywire Hefeweizen – enthusiastically announces the beginning of Dream Ride, a custom summer sweepstakes that invites consumers to enter for a chance to win a tailor-made masterpiece from Seven Cycles, the largest exclusive custom frame builder in the world. Awarding the ultimate prize that will make dreams come true, Dream Ride celebrates the spirited explorers and wishful thinkers of cities where Pyramid lives, brews, and plays.
Dream Ride appeals to those who value quality beer and custom gear, offering the Grand Prize winner: a Seven Cycles Diamas S custom carbon fiber road bike with Limited Edition Pyramid Breweries paint design on frame and fork, valued at over $6,000. This fantastic prize includes a personalized fit interview, frame drawing, and delivery of the bike, along with a custom Pyramid messenger bag.
The extraordinary prizes continue to roll with two Second Place winners each receiving a Seven Cycles Resolute SLX custom steel road bike including a personalized fit interview, frame drawing, and delivery of the bike, each valued over $3,500. Both Second Place prize winners will be awarded a custom Pyramid messenger bag, as will 25 Third Place prize winners.
“We’re thrilled to offer these remarkable prizes for the friends and fans of Pyramid,” said Mike Brown, Commissioner of Inspiration and Aspiration for Pyramid Breweries. “We pride ourselves on offering the ultimate handcrafted quality worth savoring in our beers, and this partnership with Seven Cycles makes for a perfect handcrafted pairing. We’re pleased to offer their superior products to the Pyramid consumers who truly believe that life is what you pour into it.”
Dream Ride launched June 27 and will run through August 28 through themed displays at select Pyramid retailers, as well as select Seven retailers, where consumers are directed to enter online for a chance to win at www.PyramidBrew.com/DREAMRIDE.
Pyramid’s summer promotion follows the success of Paddle with Pyramid, Pyramid’s spring promotion, offering a winner and three friends the trip of a lifetime to paddle Idaho’s Hells Canyon on a whitewater rafting adventure. Pyramid is also developing a winter promotion, scheduled to launch in November, offering a chance to win an epic trip to a renowned ski destination.
Please visit www.PyramidBrew.com, fan us on www.facebook.com/PyramidBrew, follow us on www.twitter.com/PyramidBrew, find us at www.PyramidBrew.com/GPS, or contact us at host@PyramidBrew.com for details.
About Pyramid Brewing Co.
Pyramid Brewing Co. is a leading brewer of specialty, full-flavored craft beers produced under the Pyramid family of ales and lagers. Pyramid crafts three year-round beers – Haywire Hefeweizen, Audacious Apricot Ale, and ThunderHead IPA – four seasonal offerings – Fling Pale Ale (spring), Curve Ball Blonde Ale (summer), Juggernaut Red Ale (fall), and Snow Cap Winter Warmer (winter) – a rotating variety of Alehouse–only draft beers, and the Ignition Series – beers brewed to turn it on, available at select locations in the Seattle, WA, Portland, OR, and San Francisco, CA.
Pyramid beers continue to be honored by beer drinkers and judges having received 22 medals at the Great American Beer Festival (GABF), including a gold medal awarded to Haywire Hefeweizen in 2009 as well as the honor of Mid-size Brewery of the Year in 2008. The brewery has also been awarded seven medals in international competition at the World Beer Cup. With breweries in Seattle, WA, Portland, OR, and Berkeley, CA, the Company owns Alehouses at all three locations as well as two additional Pyramid Alehouses in Walnut Creek and Sacramento, CA.
Additional information about Pyramid Brewing Co. is available at PyramidBrew.com or by contacting Maggie Van Ness, Pyramid Brewing Co. Media Relations, press@pyramidbrew.com, 206.682.8322 ext. 254.
About Seven Cycles
Seven Cycles was founded in January 1997 and currently operates out of Watertown, MA. The company’s mission is to enhance cyclists’ riding experience worldwide through the optimum fit, function, and performance of their bicycles. To learn more about Seven Cycles and our complete line of high-performance road, mountain, ‘cross, touring, tandem, and triathlon bikes, visit www.sevencycles.com.
