THE CELEBRATED RETURN OF PYRAMID JUGGERNAUT™ RED ALE

Subtitle: 
Fall Favorite is Brimming with Unstoppable Taste

THE CELEBRATED RETURN OF PYRAMID JUGGERNAUT™ RED ALE
Fall Favorite is Brimming with Unstoppable Taste

SEATTLE, WA – July 1, 2010 – Brimming with unstoppable taste, Juggernaut Red Ale returns for its second year as Pyramid Breweries’ Fall seasonal offering. The Red Ale crafted to fuel Fall festivities made its well-received debut in 2009 to the open arms and welcoming palates of Pyramid’s many consumers.

Juggernaut is an American Red Ale brimming with delectable caramel malts, delicious hops, and an unquenchable spirit. Pouring a rich red hue, Juggernaut is balanced in body with subtle caramel flavors that shine through. Simcoe and Cascade hops compliment the malty character, creating an inviting aroma and finish. Juggernaut pairs incredibly well with a wide variety of food, including cheeses, red meat, poultry, and fish.

“The return of Juggernaut signals that Fall is approaching,” said Mike Brown, Commissioner of Inspiration and Aspiration for Pyramid Breweries. “This beer is perfectly primed to compliment the season in which it’s poured – geared up for all the tailgating, warm days and cool nights, and seasonal festivities you can handle.”

Available from August – September, Juggernaut is big on taste but short on time. The delicious Red Ale is available on draft, in 12oz and 22oz bottles, 6-packs, 12-packs, and as the seasonal star in the Fall Variety 12-pack – alongside of Haywire® Hefeweizen , Apricot™ Ale, and ThunderHead® IPA.

Juggernaut Red Ale is one of four offerings in Pyramid’s strong seasonal portfolio featuring Fling™ Pale Ale (Spring), Curve Ball™ Blonde Ale (Summer), and Snow Cap® Ale (Winter).

JUGGERNAUT RED ALE – BRIMMING WITH UNSTOPPABLE TASTE
Availability: August – September
Style: Red Ale
Malts: 2-Row, Carared, C-120, Carafa II, and Roasted Barley
Hops: Simcoe, Cascade
ABV: 5.6%
IBU: 45
Pairings: Cheese, Red Meat, Poultry, Fish

To celebrate the return of Juggernaut Red Ale, Pyramid Breweries’ will be hosting launch parties in all five of its Alehouses, open to the public: July 15 in Portland, OR; July 16 in Seattle, WA; July 21 in Berkeley, CA; July 22 in Walnut Creek, CA; and, July 23 in Sacramento, CA. For additional party details, and to RSVP, please visit Pyramid’s Facebook page and locate information under the Events tab.

Please visit www.PyramidBrew.com, fan us on www.facebook.com/PyramidBrew, follow us on www.twitter.com/PyramidBrew, find us at www.PyramidBrew.com/GPS, or contact us at host@PyramidBrew.com for details.

About Pyramid Brewing Co.
Pyramid Brewing Co. is a leading brewer of specialty, full-flavored craft beers produced under the Pyramid family of ales and lagers. Pyramid beers continue to be honored by beer drinkers and judges having received 22 medals at the Great American Beer Festival (GABF), including a gold medal awarded to Haywire Hefeweizen in 2009 as well as the honor of Mid-size Brewery of the Year in 2008. The brewery has also been awarded seven medals in international competition at the World Beer Cup.

With breweries in Seattle, WA, Portland, OR, and Berkeley, CA, the Company owns Alehouses at all three locations as well as two additional Pyramid Alehouses in Walnut Creek and Sacramento, CA.

Additional information about Pyramid Brewing Co. is available at PyramidBrew.com or by contacting Meech Crowley, Pyramid Brewing Co. Media Relations, press@pyramidbrew.com, 206.682.8322 ext. 278.

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